Industry
Target Market:
Our initial market is 180 corn
ethanol facilities in the U.S. and
the emerging cellulosic ethanol
market. U.S. ethanol production
targets are defined in the "Energy
Independence and Security Act of
2007." The target for 2009 is 11.1
Billion gallons growing to 36
Billion by 2022. We will follow with
the growing global market.
Customers: Our
potential customers will be yeast
manufacturers, ethanol producers and
strategic partners who are major
influencers in the ethanol industry.
Sales & Marketing
Strategy: We will market
our bioengineered yeast strains and
consulting services through a
dedicated business development
group. They will recruit and support
our strategic sublicensing partners.
Business Model:
Xylogenics will sublicense their
proprietary bioengineered yeast
strains to strategic partners in the
ethanol industry.
Competitors: The
corn ethanol market is being ignored
by competitors as they move to 2nd
generation cellulosic ethanol.
Cellulosic ethanol competitors are
new & unproven technologies
(gasification & Microbial).
Xylogenics technology improves
yields in both the corn ethanol and
celluosic ethanol markets.
Competitors include Mascoma,
Verenium and Coskata.
Competitive Advantage:
Xylogenics can improve yield in 180
current corn ethanol facilities and
help them transition to cellulosic
ethanol. Competitive technologies
require construction of entirely new
production facilities.
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